Saturday, August 2, 2008

Sony's Blu-ray to make debut next week

The much awaited new DVD format, the Blu-ray will make its debut next week. The hype around the new format has been for quite some time. The Blu-ray is expected to make a quiet debut next week, says the industry experts. The device launch has been delayed many times and consumer confusion is also said to be one of the reasons for its muted launch.

Sony has said that it will start to offer different titles in the Blu-ray format to retail from June 20 onwards. This is also the same day when Samsung's first Blu-ray DVD player and Sony's (SNE) own Blu-ray compatible VAIO PC comes to the market.

Other than Sony, Pioneer Corp has also delayed the launch of its Blu-ray DVD player till August. Sony has delayed its set-top Blu-ray DVD player from July to August. Pioneer Corp has also delayed the North American launch of its Blu-ray DVD player to June. It has also cut down its price from $1,800 to $1,500.

The main competitor for the Sony backed Blu-ray is the HD DVD from Toshiba. Both the formats are expected to increase the capacity of the current DVDs. The home video market around the world is expected to be worth $24 million.

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